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BigBlue is a brand strategy firm that helps clients to grow profitably.

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We do thorough and state of the art analysis to identify category drivers and transform these into communication or other action that leads to growth.

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We follow our projects from A to Z to ensure that there will be growth.

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What we offer:

Driver and barrier analysis:
Drivers that lead new users to a category
Drivers that lead new customers to a brand
Barriers to a category
Barriers to a brand
Analysis to identify which metaphors that deliver upon drivers and overcome barriers
Communication analysis to ensure that ideas deliver upon the posistion

Brand strategy:
Positioning
Brand Architecture
Living the brand
Communication strategy
Development of communication
Communication testing

Shop optimization:
Identifying the main shopper missions for a chain. Here lies most of the unknown opportunities for growth
How to increase the number of shoppers by communication to impuls shoppers
How to increse the shopping basket by focusing on instore communications, bestsellers and placement

Identification of communication agencies:
Briefing of communication agencies
How to work with communication agencies

Why companies need a consultant to identify the best communication agency:
Few companies know the communication business well enough to pick the right candidates
There is need for a process because the process itself is an assurement itself
There is a need for a consultant outside the company to lead the process otherwise the final choise might be taken by accident
There is a need to meet several agencies to see what agencies actually can offer
There is a need to give agencies a task to see how the agency can work for the client, merits from other companies is unfortunately not enough

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Industries we work with:

IT companies

Online classified sites

FMCG

Job sites

Dating sites

Grocery retailers

Do it yourself retailers

Mixed retailers

Bookstore retailers

Restaurant chains

Entrepreneurs

Banking

Car repair retail

Trade unions

Nonprofit organizations

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Countries where we have worked:

Sweden

Denmark

Finland

Ireland

Belgium

Portugal

Spain

Italy

Greece

Romania

Hungary

Switzerland

Austria

Australia

Philippines

Malaysia

Indonesia

Hong Kong

Singapore

Morocco

USA

Mexico

Brazil

Chile

 

Contact


Big Blue AS
Stortingsgaten 22
0161 Oslo
Norway

New business:
alf.bendixen@big-blue.no
+47 982 50 650